We’ve all made a purchase we either immediately or eventually regretted. Called “buyer’s remorse,” this phenomenon is a factor in marketing. Consider the following scenario and address it in this week’s discussion. A college student has just purchased a new expensive computer.Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.

We’ve all made a purchase we either immediately or eventually regretted. Called “buyer’s remorse,” this phenomenon is a factor in marketing. Consider the following scenario and address it in this week’s discussion. A college student has just purchased a new expensive computer. Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.