Develop a report on marketing strategies used by a UK firm of your Choice (i have usedSony Ericsson) using the following guidelines: 1. Introduction 2.Situational Analysis 3. SWOT analysis 4. Differential advantage 5. Segmentation, targeting and positioning strategy 6.Marketing Objectives and goals (Use the 7-Ps) 7.Conclusion

Develop a report on marketing strategies used by a UK firm of your Choice (i have usedSony Ericsson) using the following guidelines:
1. Introduction
2.Situational Analysis
3. SWOT analysis
4. Differential advantage
5. Segmentation, targeting and positioning strategy
6.Marketing Objectives and goals (Use the 7-Ps)
7.Conclusion
Last page References adhere strictly to APA referencing style both in bibliography page and in text citations
 
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