You recently read an article that highlights the benefits of a 4-day work week. You intend to persuade your company’s CEO that this is a viable option for the company. Which one of the following appeals would you focus on in order to convince your CEO that a 4-day work week is beneficial? Choose one of the following appeals and explain why you feel this appeal will best assist you in convincing your company’s CEO.

You recently read an article that highlights the benefits of a 4-day work week. You intend to persuade your company’s CEO that this is a viable option for the company. Which one of the following appeals would you focus on in order to convince your CEO that a 4-day work week is beneficial? Choose one of the following appeals and explain why you feel this appeal will best assist you in convincing your company’s CEO.

Ethos – character or disposition (credibility)
Logos – logical (reasoning and evidence)
Pathos – emotional

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