IBM 4922 CSUF NBA Fan Demographics and Psychographics Case Study

The sport is the NBA. Objective: The objective of this group assignment is to provide students with hands-on experience in conducting segmentation and target audience analysis in the context of sports marketing. Through this assignment, students will gain practical skills in identifying and understanding different market segments within the sports industry and developing targeted marketing strategies to engage these segments effectively.Assessment: The assignment will be assessed based on the depth of research, quality of analysis, creativity in campaign development, presentation skills, and the overall coherence and effectiveness of your segmentation and target audience analysis.